Audience Engagement

Multi-Touch Technology and the Museum: An Introduction

Multi-Touch Technology and the Museum: An Introduction

Touchscreens have altered the way we interact with our world. From scrolling through our Facebook newsfeed, to picking up tickets at the airport kiosk, we use this technology on a daily basis. Today museums around the world are embracing this tool as a way to promote interactive learning. Multi-touch technology, in particular, can create an interactive and collaborative learning environment. But what exactly is multi-touch technology?  

SecondSundaySurvey: Trends in Digital Video Consumption

SecondSundaySurvey: Trends in Digital Video Consumption

More and more arts organizations are investing in digital video production as a means of engaging audiences who want to know more about arts programming.  These audiences connect across a spectrum of devices, so knowing how audiences consume video will help organizations create the best format for engagement. A new survey conducted by Ooyala illuminates these patterns and provides vital insight to the conversation surrounding video distribution.

Gallery One at the Cleveland Museum of Art: Connecting Audiences to Art Through Technology

Gallery One at the Cleveland Museum of Art: Connecting Audiences to Art Through Technology

Museums, and all arts institutions, focus on reaching and engaging their audiences. For some it may mean reaching a broader audience while others are looking for a deeper relationship with their current audience. No matter the motivation, art museums face the daunting task of turning these desires into actionable and measurable endeavors. For some organizations, deep investments in technology may be a part of the solution. AMT Lab's latest publication, Gallery One at the Cleveland Museum of Art: Connecting Audiences to Art Through Technology uses WolfBrown's WolfBrown’s “Making Sense of Audience Engagement” framework to explore the Cleveland Museum of Art’s Gallery One initiative and to show how technology is able to reach a wide audience by filling diverse needs of engagement. 

Gallery One: Engaging Audiences Infographic

Gallery One: Engaging Audiences Infographic

How do you learn best about art? Maybe you lightly browse, interact with friends, or get right in the middle of the action. There are multiple ways to engage with and explore art forms, however cultural institutions may not always program to meet these needs. 

The Cleveland Museum of Art's Gallery One activities, on the other hand, were designed with people's learning needs and preferences in mind. In this article I apply WolfBrown's Making Sense of Audience Engagement Audience Typologies to the different initiatives to see how learners can interact with the the Art Lens App, Collection Wall, Interactives, and Studio Play at the CMA. 

Interweaving Social: Managing and implementing social media in artistic programming

Interweaving Social: Managing and implementing social media in artistic programming

In 2012, Dog & Pony DC, a small theatre company in Washington D.C., encouraged audiences to direct the plot of a show and influence characters using Twitter. In A Killing Game, audiences and actors stood side-by-side, immersing themselves in a collaborative artistic experience. In order to learn more about the company’s decision to utilize social media, and its approach to integrating the technology and management of its uses, AMT Lab’s Kristen Sorek West spoke to company director, Rachel Grossman. 

To Tweet Seat or Not To Tweet Seat: An Insider's Perspective

To Tweet Seat or Not To Tweet Seat: An Insider's Perspective

The year has come full circle for me and tweet seats. From my first conversation about them last summer at the Theatre Communications Group Annual Conference to the CMU School of Music’s tweet seat initiative this past spring, the last twelve months provided an opportunity to play with this still new (and at times, controversial) audience engagement tool.