This is the first of a series on orchestras streaming their performances. This installment centers around the audience. Orchestras have done a lot of research on who their audience is, and there is a lot of data on who streams music. This article talks through both sets of observations and find the overlap between the two.
Cataloging is one of the most labor intensive responsibilities for collections management, requiring the expertise of many art-specialists. It typically is also the most encountered feature of a collection, especially when the actual object is restricted with respect to: preservation, accessibility, and engagement. Digitizing collections challenges traditional paradigms for audience interaction, and one private organization leading the progression is ARTMYN.
Explore AMT Lab's past articles on the ever-critical topic of audience engagement. #tbt
Read the conclusion of Building Audiences, from our contributor Annesha. See the results of building an AR app for a Future Tenant fundraiser!
Future Tenant needed to build an audience experience for their December fundraiser, so contributor Annesha stepped in to build an augmented reality app. This is the opening article, documenting her experience.
Guest contributor, Beth Geatches, attended the National Arts Marketing Project conference in Memphis Tennessee. She gathered opinions from major players in the Arts Marketing field. Listen to their opinions on our latest Podcast.
AMT Lab recently served as a sponsor for the Museum Computer Network Conference hosted in Pittsburgh, PA. Our contributors attended the conference and reported their most interesting findings in the field.
AMT Lab Contributor Wei Wei investigates the creative decisions and technological challenges behind the first large scale, Virtual Reality musical performance experience.
"Who's afraid of modern art?“ – with this question, students begin their guided journey through the Städel Museum`s new online course. The oldest museum foundation in Germany is celebrating their 200th birthday by redefining their communication strategy to fit the digital age. Part of this change is the implementation of an online art history course and more recently a virtual reality tour of the museum in the 19th century. This course is an addition to the museum new offerings, like a digitorial, a digital catalogue that informs you about the current exhibition or an online audio tour.
AMT Lab contributor Seggen Mikael sat down with Chantal Eschenfelder, Head oft he Educational Department, and Axel Braun, Head of PR and Online Communication, to discuss the online course`s implementation and success, as well as the Städel Museum’s other offerings in their digital revolution.
Do you think virtual reality is all the rage? Or not? Here's some insight from Microsoft designers for arts managers.