The following research was designed to gain an understanding of the legacy artist to further develop the Les Paul brand and increase recognition surrounding his name. The research team examined strategies for re-introducing Paul in an over-saturated media climate to younger generations through both quantitative and qualitative analysis.
Prototyping Case Study: A Sprint Journey to a Website for Sharing Resources
Prototyping is an essential part of beta-testing any digital tool. The following processed involved a period of stakeholder interviews that informed an Agile-based sprint process for prototyping an interactive resource-sharing website. This process was fast and effective to get multi-user feedback and a final prototype in an overall 8 weeks with a final 2 week-long sprints.
The State of Trust: Consumers and Transparency in the Entertainment Industry
The business of trust is complicated. The topics of trust, authenticity, and transparency have emerged as what consumers expect from businesses today (MultiVu - PR Newswire, 2020). This study looks at the entertainment industry and how these topics are central to the relationship between media and entertainment companies and consumers. Findings reveal simple but pivotal changes businesses can make to succeed.
Future Trends of Music Streaming Services: Part 2
The music industry faces both challenges and opportunities due to streaming technologies and must consider the long-term viability of streaming business models. New challenges emerge as consumers are listening to their music on ever-changing devices, like smart speakers. There are also varying levels of awareness and comfort of streaming platforms among different age groups. These challenges can become opportunities for businesses who understand their market and can anticipate future change. This research study explores innovations and trends expected to emerge next within the music distribution world.
Let Your Voice Be Heard! 2018 AMT Lab Reader's Poll
How Do You Compare in Digital Fundraising?
AMT Lab is researching emerging digital fundraising tools so that arts organizations can, hopefully, take a bigger part of the 14% increase in online giving. With $380 billion dollars of giving in the USA in 2017 and more people than ever giving online, the future of fundraising is changing before us. And don't be fooled -- the majority of the online donors were older than 49 years old. To understand how the arts can maximize current and emerging fundraising opportunities, a benchmark of what is happening in the field today is underway.
Second Sunday Survey: Where are the Arts in a Future of the Mega-Cities?
Hands Off Our Data: Shifting Consumer Attitudes
The collection and analysis of consumer data is a practice that grows more ubiquitous and complex everyday. However, the dangers of mass data collection are self-apparent, and it appears that consumers might be reaching a tipping point when it comes to companies using their personal information. New evidence from the Pew Research Center suggests that growing numbers of consumers are often confused, impatient, and discouraged when it comes to how companies use their data.
What Motivates YOUR Audience?
Earlier this year the NEA expanded its analysis of the 2012 Survey of Public Participation in the field to better understand the drivers behind various types of participation, from attendance to art-making. This study, entitled "When the Going Gets Tough," not only provides insight into what barriers affect different types of audiences, but also reveals that there is a significant core group of "interested non-attendees."