Emma Slayton, the Council on Library and Information Resources (CLIR) fellow for data visualization at Carnegie Mellon University, spoke with AMT Lab about data visualization tools, techniques, and methods. Emma sees many opportunities for this science to develop in the non-profit and arts sectors.
Jill Robinson, President and CEO of TRG Arts, gave a talk at Carnegie Mellon recently. Afterwards we sat down with her to discuss technology and data for arts consulting.
AMT Lab recently served as a sponsor for the Museum Computer Network Conference hosted in Pittsburgh, PA. Our contributors attended the conference and reported their most interesting findings in the field.
This week, we're taking a look at the NEA's impact on Pennsylvania arts organizations through 8 INTERACTIVE charts.
AMT Lab brings you the best articles springing up from the web in this week's edition of the News Roundup.
AMT Lab contributor Wei Wei gives readers a detailed look into her digital analytics research.
AMT Lab contributor Justin Gilmore shares his first hand experience with online silent auction system at Society for Contemporary Craft and gives advice for arts managers who are interested in evaluating the effectiveness of a system.
Still not sure how Google Analytics could work for you? Kristen Sorek West's 2015 white paper will surely convince you.
Though often used to analyze traffic and commerce, Google Analytics is a powerful tool whose applications are near-limitless. In this new handbook, AMT Lab contributor Kathleen Grennan illustrates a number of ways in which arts managers of all types can use Google Analytics to make data-driven decisions in operational settings. From obtaining new audiences to bolstering fundraising efforts, this is a good introduction to this flexible tool. Click here to find the full report.
Many arts organizations are constantly struggling to both bring in new patrons as well as maintain engagement among their existing base. Unfortunately, research shows that this hurdle is not going to disappear anytime soon due to a number of factors, as arts attendance has been on a steady decline in recent decades. Fortunately, Google Analytics gives arts managers the power to answer questions about their current audience demographics based on website traffic in order to both understand demographic trends and how best to target new audiences.