Think back to 2014. What did your social media feeds look like? What were arts marketing departments doing then compared to what they are doing now? Today, we're throwing it back to Stewart Urist's 2014 conversation with Deeksha Gaur of Woolly Mammoth in Washington, D.C. Remarkably, through all the algorithm changes, successes and failures, the core goals of digital marketing remain the same. At the end of the day, arts organizations should be using social media to engage their audiences. Woolly Mammoth has led the way in engaging their constituents with the creation of their connectivity department in 2009.