Wanna check out a documentary on street artists? Maybe an interactive, educational art program? Turn your dial to YouTube, and check out the new channel from the Museum of Contemporary Art (MoCA) in Los Angeles, called MOCA TV. Part of YouTube’s original programming initiative, MOCA TV is the first contemporary art and culture channel in the programming. It will be “aggregating, curating and generating the strongest artistic content from around the world” according to MOCA TV Channel Executive Jeffrey Deitch. MOCA TV original programming will feature global art news, art and music, art and fashion, artists in the studio (think MTV “Cribs” style), and aforementioned educational pieces in a series called “MOCA Univerisity”.
Deitch referred to MOCA TV as “the ultimate digital extension of the museum”, which has us curious about this growing digitization of art museums. The Walker Art Center’s new magazine-style website, increasingly sophisticated web exhibitions around the world, and MOCA TV point to general embrace of modern technologies.
MOCA TV has a July 2012 release date, so we have a while before we start streaming any shows. Shepard Fairey’s design studio is doing the graphic identity and an extensive social networking campaign promises MOCA TV will be cool and on point with tech-savvy Millennials. In the mean time, what original arts programming do you like to enjoy on YouTube?