There have been a lot of recent upgrades across various social media platforms over the past few months. Among them Twitter is rolling out their site overhaul, Facebook is upgrading their groups pages and photo-hosting, and LinkedIn has been bulking up their features as well. More and more, social media sites are starting to add each other’s specialties to their own bag of tricks. This points towards a trend of each site trying to become your one-stop-shop for all things social media. This brings up an interesting question. Which is a better approach for an arts organization: participating in a single social media site that does it all, or continuing to use various sites to engage different online communities?