In this episode of Technology in the Arts, Jason takes a break while Brad interviews arts marketing consultant Erik Gensler. Erik is the president of Capacity Interactive Inc., a consultancy that specializes in e-marketing for the arts. Current projects include overseeing New York City Opera's electronic marketing strategy, project management and strategy for Alvin Ailey American Dance Theater's Doris Duke Foundation Leading for the Future grant focused on increasing on-line patron engagement, managing web advertising and analytics for Nextbook.org, and implementing and advising on web analytics for Pacific Northwest Ballet as part of their Wallace Foundation grant. Erik was a Senior Marketing Officer at New York City Opera where he oversaw electronic marketing activities including the redesign of nycOpera.com as well as implementing a text message club, a blog, and podcast series.
He served as Director of Sponsorship for TMG-The Marketing Group where he secured over $3 million in corporate sponsorships and strategic marketing partnerships for non-profit arts clients including Roundabout Theatre Company. He spent four years at NBC Universal in various roles in sales, marketing, production, and business development and is a graduate of the NBC Page Program and NBC Sales Associates Program. Erik began his career at Marakon Associates an international strategy consulting firm that works with top executives of Fortune 500 companies to help them maximize shareholder value. Erik holds a dual degree in Economics and Communication Studies from Northwestern University.