Reporting Live from AFTA’s National Arts Marketing Project Conference

Well, I’m down in sunny, breezy Miami, FL, enjoying the warm weather and the Americans for the Arts NAMC. It’s been a busy two and a half days of conferencing, and I just wanted to take a minute and share a few cool things I’ve learned while here:

  • According to a survey conducted this past March by FireSpring (I think), when asked whether they use a particular medium more or less this year than the last, an average of 52% responders indicated that they were using the Internet more. Every other medium (radio, print, newspapers, television) all showed a decrease. Now, more than ever, organizations must put time, money and deep consideration into their Web presence.
  • The Philadelphia Orchestra is working in conjunction with Internet2 to stream real time content into educational venues around the world, giving viewers an inside and behind the scenes look into the concert unfolding live before their eyes. The have completed a pilot program, and plan to launch a more wide-spread, sustainable program soon. For more information, you can read their press PDF by clicking here.
  • Bijan’s on the River here in Miami makes a HUGE plate of paella (6’ or 7’ wide?) for parties. It was spectacular.

Well, that’s all for me. I’ve got to grab a bite, hop on a flight, and head back to wonderful, but cold, Pittsburgh, PA.

For more information about AFTA's NAMC, please visit: