In my last research update, I illustrated some of the most important opportunities and benefits associated with the creation of online audiences. But as arts managers consider how to create these online audiences, they should also be aware of a variety of challenges and potential risks associated with doing so. Here are a few:
Once arts organizations have identified data sets available to them internally (e.g., ticket sales, website analytics), it is important to recognize that these channels do not operate alone. How can marketers in arts organizations look at these multiple data sources, including new media channels, to conduct a more meaningful analysis? As a starting point, they can identify connections between their internal data sources and articulate goals for each relationship.
Every month, AMTLab publishes a collection of recent news in the field of arts management and technology. Follow the links below to find out what moved the arts and technology world in November 2013. Enjoy!
Colección FEMSA specializes in travelling exhibitions for Mexican and international institutions. A nine-person team manages all aspects of planning, from building crates and preventive conservation to facilitating partnerships with museums and other cultural organizations, culminating in up to twelve different shows each year. While a relatively small collection, the management challenge for this organization is having artwork constantly on the move. This case study concentrates on how Colección FEMSA meets this challenge through the help of a collection management application, Spaces for Art.
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