Arts Marketers -- you know the news: mobile is the future and the future is here. Data is necessary to navigate that space, and a recent research report by Jack Loechner breaking down the recent white paper by MobileFirstWorld offers some excellent data on mobile behaviors and strategies to improve on the current national rate of cart abandonment: 78%. To start: here is some startling data that might convince you that mobile is here. Over 30% of the human populations has a smartphone. And once in a user's hand, he checks it over 150 times per day. (Is that you?)
We're looking back at some of Google's most hyped up products over the past decade and checking in on how they are doing today. This week: Google Goggles and Google Glass.
AMT Lab's new editors, Drew Porter and Liz Kane, discuss this year's direction.
Find out all about how arts organizations across the country are currently collecting patron data and some best practices based on a recently administered national benchmarking study.
We're looking back at some of Google's most hyped up products over the past decade and checking in on how they are doing today. Up first: Google Plus and Google Wave.
How can your organization best sort through the seemingly never ending ways to use social media?
Want to make your life on the road so much easier? Check out our review of Master Tour.
Check out some of the hottest topics of the month at the intersection of arts management and technology.
This final video in the three part series developed by TRG Arts gives advice on data segmentation best practices and implementation considerations.
We're sharing the results specific to social media from a national benchmarking survey administered to over 30 arts organizations across the country