Go mobile or go home? Strategies for Success

Arts Marketers -- you know the news: mobile is the future and the future is here.  Data is necessary to navigate that space, and a recent research report by Jack Loechner breaking down the recent white paper by MobileFirstWorld offers some excellent data on mobile behaviors and strategies to improve on the current national rate of cart abandonment:  78%. To start: here is some startling data that might convince you that mobile is here.  Over 30% of the human populations has a smartphone.  And once in a user's hand, he checks it over 150 times per day. (Is that you?)