On October 21st, 2013, Fractured Atlas officially ended the beta phase of their cloud-based CRM solution, Arful.ly. Over 1,400 organizations participated in this five-year process, characterized by what the Fractured Atlas team called “community-driven design.” Harnessing the collective wisdom of organizations and arts professionals, they took suggestions both online and through a number of sessions, soliciting ideas for features to include in the finished version.
The ArtProject is a collaboration between Google and numerous cultural institutions, with Google providing an enormous amount of technological resources and human expertise behind the project, The WebMuseum, on the other hand, is reminiscent of an DIY era, “No support, no funding, no manpower: the WebMuseum is a collaborative work of its visitors contributing to expand and improve the WebMuseum.” It’s interesting to note that the crowdsourcing component remains a constant, even if the ArtProject tackles it in a much more structured, or even curated, way.
When it comes to audience engagement, Washington DC's Woolly Mammoth Theatre Company is considered by many to be one of the rock-stars. This week, I sat down with Deeksha Gaur, Woolly's Director of PR and Marketing to talk about what has made their efforts so successful, and what lessons arts organizations of all sizes might be able to learn.
Listen to the full interview here.
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